Union One, LaborForce Media form national labor partnership

Union One and LaborForce Media announced a one-year strategic partnership to expand awareness of Member Valued Programs for unions across the U.S. The effort is aimed at boosting member engagement, retention, recruitment and family support through education, outreach and labor-focused media.

Why it matters: - The partnership is designed to help unions show value beyond collective bargaining by offering practical support that can improve member engagement and retention. - Member Valued Programs are intended to give labor organizations tools to support working families throughout different stages of life. - The effort comes as unions look for ways to strengthen organizing, recruitment and long-term member loyalty.

What happened: - Union One and LaborForce Media announced an initial one-year strategic partnership on June 30, 2026. - The partnership focuses on expanding awareness of Member Valued Programs among labor unions across the United States. - Union One brings nearly two decades of experience designing and administering union-focused benefit programs. - LaborForce Media brings a national platform, labor relationships and communications reach.

The details: - Union One has worked with labor unions for nearly 20 years on voluntary income protection programs that help members and families deal with illness, injury, disability and loss. - More than three million union households have access to Union One programs through labor organization partnerships across nearly every craft. - Union One is expanding its Member Valued Programs initiative with Home Advantage, tuition assistance, Legacy Vault, Medicare Gap Bridge solutions and Guaranteed Acceptance Income Protection Plans. - The partnership will include educational content, thought leadership articles, podcast appearances, event participation, digital campaigns, labor leader outreach initiatives and collaborative projects. - Member Valued Programs are built around the idea that collective union strength can create access to benefits, services and opportunities that individual members may not get on their own. - The programs are designed to deliver practical financial value, support healthier and more productive workforces, increase participation, strengthen retention and recruitment, reinforce the value of union membership and build goodwill. - Union One administers and services the programs, while MVP offerings are branded as the union's programs so the value remains with the labor organizations that offer them. - Union One's website is More information. - LaborForce Media's website is More information. - LaborForce Media's social channels were listed in the release, including LinkedIn, Instagram, Facebook, YouTube and Substack.

Between the lines: - Union One is pairing product distribution with labor-specific media to reach union leaders in a setting where trust and peer validation matter. - LaborForce Media is positioning the partnership as an education and collaboration effort, not just a marketing campaign. - The messaging frames Member Valued Programs as a way for unions to compete for relevance by solving everyday financial and family needs.

What's next: - The two organizations plan to roll out content, outreach and events intended to help union leaders understand how Member Valued Programs can support engagement and loyalty. - Both groups said they expect the partnership to help unions adapt to today's workforce while staying aligned with organized labor's core principles. - Union One and LaborForce Media said they are optimistic about broadening awareness across labor organizations nationwide.

The bottom line: - The partnership gives Union One a national communications channel and gives LaborForce Media a new program-focused labor story to take to union leaders.