Volleybird joins The Directors Club as partner

Volleybird has joined The Directors Club as a partner to build closer ties with club leaders, operators and racquet sports decision-makers. The move comes as the sport discovery company expands across tennis, pickleball, padel and golf and looks to widen distribution for its products.

Why it matters: - The partnership gives Volleybird direct access to club professionals and industry leaders who influence what racquet sports players buy and use. - The deal supports Volleybird’s push from direct-to-consumer sales into exclusive distribution and proprietary product development. - The arrangement could help Volleybird reach more clubs, facilities and players across tennis, pickleball, padel and golf.

What happened: - Volleybird announced on Oct. 8, 2026, that it has joined The Directors Club as a partner. - Volleybird is the sport discovery company behind subscription boxes for tennis, pickleball, padel and golf. - The Directors Club was founded in 2022 by Jarrett Chirico and now has almost 1,700 members in 603 clubs across 45 states and 9 countries. - The organization focuses on educating, connecting and helping club directors, general managers and racquet professionals through conferences, workshops and year-round programming.

The details: - Volleybird was founded by Tracy Thomas and Cassandra Toroian, both Gen X amateur players. - Volleybird is expanding its presence across tennis, pickleball, padel and golf. - The company is also moving into exclusive distribution and development of its own proprietary products. - Cassandra Toroian said the partnership gives Volleybird another way to listen, learn, build relationships and introduce the brand to people shaping the future of racquet sports. - Jarrett Chirico said The Directors Club welcomed Volleybird because its discovery mindset fits what club directors want to bring back to their members. - Volleybird says its flagship subscription box delivers more than $200 in sport-specific items every 60 days. - Volleybird also designs its own products where it sees market gaps, starting with women’s golf accessories and the Darling Collection. - Volleybird has been featured in the New York Post, Florida Tennis Magazine, Fox21 News Colorado and CBS News Washington, D.C. - The company lists more information on its website and directs wholesale inquiries to support@volleybird.shop. - The Directors Club lists more information on its website. - The company shared social links for LinkedIn, Instagram and Facebook in the release.

Between the lines: - The partnership is as much about relationship-building as distribution. - Volleybird is using The Directors Club to reach the gatekeepers who shape vendor decisions in racquet sports clubs. - The Directors Club gains a consumer-facing brand that can add fresh product ideas and discovery-driven marketing to its network.

What's next: - Volleybird is likely to use the partnership to introduce products, deepen club relationships and support its expansion strategy. - The Directors Club will continue its conferences, workshops, online events and other programming for members. - Both sides are positioning the relationship as a long-term industry connection rather than a one-time announcement.

The bottom line: - Volleybird is betting that direct access to club decision-makers will accelerate its growth in racquet sports.