Orlando Magic expands ThreatLocker partnership with new ad campaign and arena branding

The Orlando Magic and Orlando-based cybersecurity company ThreatLocker are widening their partnership with a Cybersecurity Awareness Month campaign, warm-up shirt branding and visible in-arena placements starting this season. The deal puts ThreatLocker in game broadcasts, at Kia Center and on player warmups as the company pushes a broader community-facing message about online safety.

Why it matters: - The expanded deal gives ThreatLocker broader visibility across Magic games, broadcasts and arena spaces throughout the season. - The partnership ties a sports marketing push to Cybersecurity Awareness Month, aiming to turn team exposure into public awareness for digital safety. - The Magic also extend a community partnership with a local Orlando company that has been working with the team since 2023.

What happened: - The Orlando Magic announced an expanded partnership with Orlando-based cybersecurity company ThreatLocker on Oct. 21, 2026. - The new agreement adds a cybersecurity awareness campaign and puts the ThreatLocker brand on Magic player warmups for all home and away games. - ThreatLocker branding will also appear on front-row courtside seat backs for Magic home games. - The campaign will debut with a commercial spot on Opening Night featuring ThreatLocker CEO Danny Jenkins.

The details: - The campaign is timed to Cybersecurity Awareness Month in October. - The commercial will share tips for Magic fans and the Orlando community on staying secure online. - ThreatLocker will receive prominent branding on the Magic's official warm-up shirts, including visibility during pregame activities, player-focused content and game broadcasts. - Courtside seatback covers at Kia Center will carry the ThreatLocker logo in one of the arena's most visible locations. - The partnership also includes a season-long commercial campaign and a custom-branded feature on Orlando Magic broadcasts. - The broadcast element will run on MagicTV 27 in Central Florida and across the team's over-the-air network.

Between the lines: - The deal deepens ThreatLocker’s sports marketing footprint while reinforcing its pitch as a cybersecurity brand built around visibility and trust. - The Magic are using a local business partnership to blend sponsorship, community outreach and fan education. - The announcement also reflects how sports teams are increasingly packaging sponsorships with content, broadcast inventory and social-impact messaging.

What's next: - ThreatLocker will continue appearing in Magic broadcast content and arena branding throughout the season. - The Opening Night commercial will serve as the first public-facing piece of the awareness push. - The partnership builds on earlier collaboration that included the naming of the ThreatLocker Garage announced in January. - ThreatLocker will continue supporting the Magic's digital infrastructure through its Zero Trust Platform.

The bottom line: - The Orlando Magic are turning a sponsorship into a broader cybersecurity campaign, with ThreatLocker gaining season-long exposure across the team’s most visible platforms.